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The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at Macworld 2007, and launched later that year. Since then, Apple has annually released new iPhone models and iOS versions; the most recent models being the iPhone 16 and 16 Plus, alongside the higher-end iPhone 16 Pro and 16 Pro Max, and the lower-end iPhone 16e (which replaces the iPhone SE). As of January 1, 2024, more than 2.3 billion iPhones have been sold, making Apple the largest vendor of mobile phones in 2023

Service

Battery service

We can replace your iPhone battery for a fee. Our warranty doesn’t cover batteries that wear down from normal use. Your product is eligible for a battery replacement at no additional cost if you have AppleCare+ and your product’s battery holds less than 80 per cent of its original capacity.

Screen repair

We replace cracked screens for a fee. Accidental damage isn’t covered by the Apple warranty. Screen repairs are eligible for coverage for accidental damage from handling with your AppleCare+.

As of January 1, 2024, more than 2.3 billion iPhones have been sold, making Apple the largest vendor of mobile phones in 2023

Product Details

The iPhone, developed by Apple Inc., is a line of smartphones that combine a mobile phone, digital camera, personal computer, and music player into one device. Introduced by then-CEO Steve Jobs on January 9, 2007, the iPhone revolutionized the mobile phone industry with its multi-touch interface and lack of physical keyboard. Over the years, Apple has released numerous models, each iteration bringing changes in hardware, software, performance and design. The iPhone series has expanded to include various models catering to different user needs and preferences, from entry-level options to high end devices. Key innovations across the generations have included improvements in processing power, camera capabilities, display technology, and battery life, as well as the introduction of new features such as Face ID, Touch ID, augmented reality (AR), LiDAR, and 5G connectivity.

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